After the launch of its game-changing styling and fit solution, Style.me has now announced that the firm wants to bring changes to the ecosystem of social influence, and particularly deal with incentives and provide access to compensation to all their customers using the Me Token.
The platform essentially wants to use digital currencies to bring changes in social commerce and influencer compensation.
Co-founder of the Me Token and CEO of Style.me Rufus Parkinson explained that tokenized social commerce is a rather effective way of creating a decentralised community that will return to users the ownership and privacy of their social media information. This is why the firm had chosen to release the Me token.
He also explained that such a move would make a user’s discovery experience and purchasing procedures much more simple, which would, in turn, connect the customers better to the content creators and brands.
Me token is the digital currency solution that will be utilised to connect the activities of customers, influencers, and brands, and then reward them in a more streamlined manner. With the token having been recently launched, the firm’s Social Commerce App will be the very first platform that will integrate the new token economy.
At its core, Style.me aims to directly reach the personal preferences of a customer through a social discovery feed containing new, user-made, and purchasable fashion and style accessories. However, the new decentralised model lets customers own and control their private data, and keep all the monetization issues within the platform.
The most interesting thing in the platform is that there is no requirement for a minimum follower count or popularity for income, therefore allowing both established as well as aspiring influencers to monetize their content.
Customers will also be able to use the Me token, such as connection and advice from influencers, which can also make use of Style.me’s breakthrough fitting room technology. This way, the new token allows lots of content creators a variety of options through which they might engage an audience, while also connecting customers to the huge number of influencers.