The Litecoin Foundation is planning to sponsor an event of Ultimate Fighting Championship (UFC), mixed martial arts organization.
In a recent announcement, the Litecoin Foundation said that it has become the official crypto partner of the Ultimate Fighting Championship light heavyweight title fight between Alexander Gustafsson and Jon Jones. The foundation believes that the sponsorship will promote the adoption of digital assets. The Litecoin Foundation stated that,
“With brands and institutions continuing to push into cryptocurrency and blockchain, this is yet another signal of this technology moving closer towards the mainstream.”
Litecoin Foundation is a Singapore based non-profit organization. The foundation has a mission of advancing Litecoin by developing and promoting blockchain technologies. Litecoin Foundation developed the network of the cryptocurrency Litecoin. The foundation released the cryptocurrency in 2011 with a limited supply of 84,00,000 Litecoins. Today on its website the foundation announced its official crypto partnership with UFC232: Jones Vs. Gustafsson 2. The much-awaited event will take place on 29th December at the Forum in Inglewood, California.
This is not that first time that the foundation is partnering with a big brand, before this, Litecoin and Litecoin Foundation have partnered with some great companies and brands. On its website, the foundation stated that,
“Throughout the past year, Litecoin and the Litecoin Foundation have had the opportunity to partner with some great companies and brands. While we will continue to explore these opportunities in 2019, there are several reasons why we think it makes sense for Litecoin to step into UFC’s world-famous Octagon now.”
The foundation believes that it will be a milestone for Litecoin as well as cryptocurrencies. Litecoin is the first digital coin which is sponsoring a UFC event, till now there is no other coin which has done so. The event is a signal that cryptocurrency and blockchain technology are moving towards mainstream adoption.
According to the Litecoin Foundation, UFC is an event which receives millions of viewers. The Litecoin logo printed on the Octagon’s canvas will give, Litecoin (LTC), global awareness and will increase the interest of people not only in Litecoin but also in other cryptocurrencies. The Litecoin Foundation believes that it will be a long and fruitful relationship with UFC. The foundation is looking forward to do amazing things with the incredible organization.